Holora
A fully custom Shopify store built for Holora, a Pokémon and One Piece TCG card shop. I led the art direction, design and development end to end, crafting AI-generated visuals and videos to bring the brand's world to life.
The challenge
Launching a Pokémon and One Piece TCG store into a market flooded with generic templates. The brief was a strong identity and a store that actually stands out visually.
Universe & art direction
Defining the full visual identity: palette, typography, tone of voice and overall art direction.
Custom Shopify build
Building a fully bespoke Shopify theme, zero templates. Every section designed to put the product front and center.
AI visuals
Generating every visual and video for the store with AI. A consistent identity, no physical shoot required.
Result
A live store with a distinct identity in the TCG space. Art direction and development handled solo, from mockup to go-live.
