El
Conciergio
End-to-end design of El Conciergio, from concept to finished product. I defined the concept, designed and built the site, and generated every visual and video on it with AI. Alongside that, I set up the full automation infrastructure: n8n workflows, plus the configuration and training of the WhatsApp bot that handles guests autonomously, around the clock.
Context
El Conciergio is an AI-powered concierge solution built for Airbnb hosts, gîte owners and short-term rental operators. The product's goal is to automatically answer travelers' recurring questions over WhatsApp, cutting down hosts' operational load while improving the guest experience. My role was to design a platform capable of presenting a genuinely complex technology in a way that felt simple, reassuring and conversion-focused.
The challenge
Short-term rental owners face a recurring set of pains: answering the same questions several times a day, fielding requests at all hours, keeping service quality high despite a heavy volume of messages, and quickly explaining the value of an AI solution that can come across as complex. The real challenge was proving the business benefit fast — not showcasing the technology.
Market research
Analysis of traditional concierge services and the pain points of short-term rental owners. Key friction points identified: round-the-clock availability, repetitive tasks, multilingual support.
Information architecture
Restructured the messaging around outcomes — time saved, a better guest experience, 24/7 availability, less mental load for hosts — rather than the technology itself.
UX Design
A flow built to answer, within seconds, four questions: what the product is, how it works, why it matters, and how to try it.
UI & Development
A modern, reassuring interface built around readability, hierarchy and trust. UI mockups, responsive build, integration, SEO optimization and overall visual consistency.
Result
A genuinely complex piece of technology turned into a clear, user-first experience. The platform now leads with concrete benefits: 24/7 availability, automated handling of repetitive requests, a better guest experience, and simpler day-to-day management for hosts.
What I learned
This project sharpened my skills in Product Thinking, UX Strategy, Conversion Design and product communication. It confirmed how much stronger a design gets when it starts from user needs rather than from the technology itself.
