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E-commerce / Brand Identity / 2024

Mercure

Mercure’s brand identity and website were entirely crafted in-house — from creative direction to digital experience. As a premium iPhone case brand, the challenge was to create a universe that feels sleek, modern, and timeless. The design embraces minimalism, sharp typography, and a restrained color palette, allowing the product to take center stage while reinforcing a strong, confident identity.

The website, built in Webflow, delivers a smooth and fluid experience where form and function align. Subtle interactions, precise layouts, and a clean visual flow create a sense of quality at every scroll. No excess, no distraction — just design that feels as refined as the product itself. Because premium is a feeling, not a label.

Mercure Coming soon

The challenge

A premium iPhone case brand needed a site as considered as the product itself — minimal, precise, distraction-free.

Creative direction & identity

Defined a restrained, timeless brand identity built to keep the product at the center.

Product-first design

Clean layouts, precise typography, and a deliberately narrow color palette.

Webflow development

Webflow build with subtle interactions and a considered visual rhythm on every scroll.

Result

A site as polished as the product itself, where form and function align without excess.

Coming soon
Mercure
Mercure
Mercure
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